In an industry where almost everything sounds the same (same claims, same words, the same familiar shots), we asked ourselves a very simple question: what if, instead of explaining what we do, we let the furry ones sing it? Honestly, it felt like a pretty good idea.
That’s how our new campaign was born: a music video starring dogs and cats created entirely with Artificial Intelligence. Yes—you read that verrrry right. An original song, a catchy folk rhythm, and furry (and whiskered) stars telling, in their own voice, what their day-to-day is like and why natural nutrition for dogs and cats makes a difference in everyday life.
Because yes, we wanted to surprise people—but above all, we wanted to be consistent. If we stand for animal welfare in our recipes and in our natural pet food, we should stand for it in our communication too. That’s why AI has been key: it has allowed us to create an evocative universe with everyday scenes and lots of personality, without any dog or cat having to go through the stress of a real shoot.
And you’ll feel that naturalness in the spot, because even though the music video is created with AI, the inspiration is very real: it’s Zues’ unstoppable energy, always ready to chase a ball. It’s Piula’s detective-level focus when she spots a loose shoelace. It’s Rex’s silent-bodyguard vibe—right before he jumps into the water like a professional swimmer.
It’s Fuet officially declaring “cuddle mode” open for business. It’s Mini and Gordo appearing at record speed the moment they hear the unmistakable sound of opening a Wetline pouch. It’s Nik negotiating cuddles with a strategy many finance pros would envy. It’s Keiden’s calm nobility, Luck’s intense look demanding attention, or Rabel’s affectionate chill. It’s Lola with her nose glued to the ground like she’s solving the case of the century, Estrella organizing adorable chaos at home, Nuk switching on “shadow mode” the second food is nearby, and little Boleta slowly conquering the world—at her own pace.
And then there’s Keta, Pi, and Momo: a trio with personalities so different—and so complementary. Calm, spark, and compact-size tenderness. Because if there’s one thing we know for sure, it’s that no two animals are the same. Each one has their character, their quirks, their glory moments, and their little daily rituals. Right? ;)
Natural nutrition for dogs and cats: part of everyday balance
That’s what our campaign is about: real life, personality, energy—and how natural nutrition for dogs and cats is part of that balance. At OWNAT, we make recipes where fresh meat is the first ingredient, cooked in our own facilities and gently steamed to better preserve nutrients. No artificial preservatives or colorants. With locally sourced ingredients and the belief that doing things right isn’t a trend—it’s a way of being in the world (a way we truly love).
Doing things right isn’t a trend—it’s a way of being in the world (and we love it).
A campaign that sounds natural in every language
One more thing! The song has been adapted into six languages because we want that message to feel just as authentic in every country where we’re present. Something you remember, something you hum—so that even if our name isn’t the easiest in the world (we know, we know), it sticks with you, with its own rhythm.
So yes: we’re still the same—specialists in natural nutrition for furry friends. Only now, besides cooking with respect and quality, we’ve decided to give what we believe in a soundtrack too (hehe).
And who knows—maybe when you hear our incredible stars singing, you’ll think the same as we do: when something natural is told with joy, it simply sounds better.
