The commercial and its stars

We wanted to create a commercial starring the Ownat team’s dogs and cats exclusively. Each of them has their own character, their own quirks and their own "human" behind them. We recreated them with Artificial Intelligence so that they could shine without going through the stress of filming. Result: they're napping on the sofa... and their digital double is strutting their stuff.

Want to know who’s who? Keep scrolling down to find out.

Here's our commercial

and, if you want an all-access behind the scenes pass, take a look at the “Making of”.

How it was made

Our stars

ZUES

Zues brings that "let's go" energy: ball, frisbee or stick... whatever, as long as it’s moving. He loves swimming, hiking and, when he gets the chance, chasing wild rabbits (with no thought to how he’s going to get back). His human, Raúl (Extrusor I4), is all about family and friends... and Zues is up for anything, as long as there's a game and a treat involved.

PIULA

Piula (6 years old) has found her mission in life: chasing shoelaces with laser focus. This mode is activated as soon as she sees a loose end deserving og her full attention. Her human, Sara (Marketing Director), dreams of travelling around the world... and Piula is constantly practising with laces, in case one day she has to catch something more than just a shoe.

REX

Rex (9 years old) only dolls out affection when he sees fit. He’s independent, observant and channels that silent bodyguard vibe. He’s always paying close attention to goings on... and he’s always ready for a long hike in the mountains, or motorhome adventure. He's open to water in all its forms: puddle, river or lake, anything goes. His human, Judit (Accounts Department), is forever taking him on "well-organised" adventures... And Rex always finds a way to squeeze in an improvised dip.

FUET

Fuet is one of those cats for whom life only makes sense when there are people around. Affectionate, sociable and a lap warming specialist, he’s always in just the right spot to graciously accept attention. Curious and playful, he wants to be a part of everything, managing his office (the house) with due diligence. His human, Sílvia (Administration/Invoicing), is all about numbers... and Fuet is in charge of balancing them out with obligatory cuddles and non-negotiable sofa sessions.

KEIDEN

Keiden isn’t "just another dog": he is noble, well-mannered, and has that "old soul” calm that makes you feel relaxed just by looking at him. He loves fusses, cuddles and walks near water, so he can get his paws wet, as is only right and proper. His human, Ana (HR Admin), describes him as a sage... Something Keiden confirms with his "been there, done that” vibes.

Mini & Gordo

Mini and Gordo are two brothers who make you feel like you're in good hands: they’re affectionate, calm and always keep their nails safely tucked away. They live with Carolina (Analyst Developer, IT Department) and have turned the house into an adventure playground: they climb furniture, explore every nook and cranny and can be relied upon to show up whenever anyone shows signs of snuggling on the sofa. Of course, if they detect the tell-tale sounds of an Ownat pouch being opened, they’ll appear in two seconds flat.

ESTRELLA

Estrella has her priorities straight: her jobs are chasing the children and sleeping, and she can switch between the two with impressive speed. She’s (very) affectionate and is the self-appointed leader of any family activities. She loves Ownat Ultra Mini Junior and has a special talent: turning any piece of paper into confetti. Her human, Tomás (Manager of the early logistics shift), is in charge of comings and goings... and Estrella’s in charge of making sure (adorable) chaos reigns at home.

BOLETA

This 3-month-old kitten is the new addition to Anisia's (Shopping Department) household and comes with "stealth mode" as standard. He’s a recent arrival with a tough past, so he’s still shy and nervous, but he’s emerging from his shell little by little day: exploring, playing and starting to take over the house… at his own pace.

NIK

Nik is an expert at looking cute, in style: he’s turned rolling over for strokes into an art form. He loves following his human everywhere and always gets the best spot on the sofa (preferably between two people willing to stroke him). If cheese or Spanish omelette appears, Nik begins the negotiation process immediately. His human, Anna (Accounting/Finance), is in control of the numbers... but spreadsheets don’t mean a thing to Nik, he’s all about haggling.

KAY & FRICH

Kay and Frich are Paco's two ginger kittens: almost identical, they come as a package deal. They cuddle up together on the sofa... And stage the most unbelievable pranks. Where one goes, the other follows. And you’d do well to keep an eye on them when they do.

LUCK

Luck is all heart... and plenty of willpower. He loves to chase balls, go for walks and spend time with his family, and he doesn't take kindly to being ignored in favour of a phone: he’s the priority, thank you very much. His human, Rosa Mari (Administration/Accounts), can handle anything... But she crumbles in the face of Luck's intense "what about me?" look.

NUK

Nuk is the kind of dog who enjoys walks that are "short and to the point”: a quick circuit, a strategic sniff and then back home to address important matters (cuddles). He’s very affectionate and has a special relationship with Franco's (Logistics operator) son: he follows him wherever he goes. Especially if food is involved. Nuk knows sooner or later something is going to be dropped, so he sticks to him like glue.

RABEL

Rabel is a benign dictator: affectionate, family-oriented and happy just to be near his humans. His great pleasure in life is calmly gnawing on a ham bone with an audience around him. His human, Marta (People Department: Occupational Risk Prevention and Development), reads thrillers... but the biggest plot twist in her day is usually Rabel taking his place in the centre of the room and officially declaring home mode activated.

LOLA

Lola is a beagle with an officially recognised talent: sniffing. When she glues her nose to the ground, the world melts away and she goes into full detective mode. She lives with Ramón and family and, in case there was any doubt about it, she’s the queen of the house: curious, charming and with natural authority.

KETA, PI & MOMO

Keta, Pi and Mochi (Momo to her friends) are Carla from the Communication & Trade Marketing team’s “star trio”. Keta brings calm: a furry ball of love and peace, she can lower your heart rate with a single glance. Pi brings excitement: a compact ball of adventure and nervous energy, wherever she goes, fun (usually) follows. And Momo is the latest addition: she might be the smallest, but she’s got a huge heart, and just wants to be loved. Together they’re Carla’s Angels (sorry, Charlie): one brings the serenity, another brings the action, and the third proves that size has nothing to do with personality.

The “making of” you didn't know you needed

discover the whole creation process: from the challenge, to the creative process, getting to know the voices for each of the languages and the musicians

MEET THE STARS