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L'ALIMENTACIÓ DE VERITAT COMENÇA AMB INGREDIENTS DE QUALITAT REAL FOOD STARTS WITH QUALITY INGREDIENTS
At Ownat, we are convinced that the basis for the health and well-being of pets starts with real food.
That's why, in our delicious recipes, we use fresh quality natural ingredients with all their nutritional value. Recipes that your companion will love and help them stay in the best physical condition.
We are located in Lleida, a region that is extraordinarily rich in agricultural and livestock resources. This allows us to obtain a large proportion of essential ingredients such as meat, vegetables and cereals that are locally sourced, fresh and of unparalleled quality thanks to our commitment to nearby suppliers.
We carefully research and select the most suitable raw materials for each recipe, working together with our suppliers to obtain the ingredients that will provide the feed with the best flavour and nutritional value.
WE OPERATE TRANSPARENTLY
Transparency is one of our priorities, so we give complete and clear information about the composition of our recipes to our consumers and we indicate all the ingredients we use, highlighting which of these are natural.
WHEN DO WE CONSIDER AN INGREDIENT TO BE NATURAL?
To consider that an ingredient is natural, we adhere to the FEDIAF (European Pet Food Industry) Code of Practice criteria, which defines it as follows:
o The term natural should be used only to describe food components (derived from plants, animals, micro-organisms or minerals) to which NOTHING has been added or which have only undergone physical processing to make them usable in the production of food for dogs and cats while maintaining their natural composition.
o Only the following physical processes are accepted: freezing, concentration, chemical-free extraction, drying, pasteurization or smoking, as long as they maintain the natural composition. Any chemical treatment or inclusion of genetically modified organisms excludes the use of the term 'natural'.
o When a complete pet food contains only ingredients that meet the definition given by FEDIAF, it can be described as '100% natural ', provided that all its ingredients are natural and have not undergone a different process than those allowed for natural components.
o If, on the other hand, a dog and cat feed contains natural ingredients but they are not all natural ingredients, it should be referred to as "Made with natural ingredients".
WHY IS IT SO IMPORTANT TO INCLUDE FRESH MEAT IN THE FEED FOR OUR PETS?
As you know, dogs and cats are carnivores and therefore their diet must be mainly based on meat.
In order for their bodies to benefit fully from meat proteins, the proteins must be from fresh meat since in this way they provide:
- Proteins of higher nutritional quality, with high biological value as they contain all the essential amino acids that are essential for the proper development and functioning of dog and cat metabolism.
- More digestible proteins as the body takes advantage of a higher percentage of nutrients by reducing the volume of faeces.
- Most appetizing proteins, the naturally preferred flavour for our animals is fresh meat.
WHAT KIND OF FRESH MEAT DOES OWNAT USE?
Mainly fresh chicken and turkey meat since these have proteins of greater biological value as they contain all the essential amino acids, as well as being more easily digestible.
In our recipes we use:
• Muscles that are a source of proteins, fats, vitamins A, B, D and K, and minerals such as copper, chromium, iron, magnesium, potassium, selenium and zinc.
• Viscera: incorporate essential vitamins, minerals, healthy fats and amino acids.
• Bone and cartilage: they are a natural and easy to absorb source of minerals such as calcium, phosphorus, magnesium and potassium.
• We never use feathers, legs and beaks.
WHAT IS THE BIOLOGICAL VALUE OF A PROTEIN?
Protein quality is measured by its biological value. The biological value of a protein refers to the amount and type of essential amino acids it contains and, in addition, ease of digestion and metabolic capacity, which allow greater use of nutrients and lower generation of waste.
Since the body cannot produce essential amino acids, they must be obtained from food.
The more amino acids a protein contains, the higher its quality.
WHY DO ANIMALS NEED A PROTEIN-RICH DIET?
Both dogs and cats need a protein-rich diet for proper development and maintenance of muscle, bone system, skin and hair.
Animal anatomical and physiological characteristics are clearly suited for the consumption of high protein diets based on meat:
• Jaws and short pointed teeth, designed to grip and tear.
• A much shorter digestive tract, designed for rapid digestion of raw meats and fats. With enzymes and gastric juices suitable for digesting meat.
FUNCTIONAL INGREDIENTS THAT IMPROVE ANIMAL WELL-BEING IN ALL OUR RECIPES
To ensure the well-being of pets, we include ingredients in all our recipes that can improve their health. These are some that are present in all our recipes:
• Apple: for its antioxidant properties.
• Salmon oil: because it is a source of omega-3 that reduces the inflammatory response.
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• Seaweeds: they provide natural organic minerals and reduce tartar.
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• In addition, depending on the variety and its characteristics, we incorporate botanical plants that in combination with each other strengthen the immune system and improve digestive well-being: echinacea, chamomile flower, green anise, thyme, fennel, harpagophytum, turmeric and dandelion.
Additionally, depending on the nutritional needs covered by the various feed varieties, we complement our recipes with other functional ingredients such as blueberries, flaxseeds, brewer's yeast, glucosamine, chondroitin sulphate, and many others.
WHY ARE OUR RECIPES FREE OF ARTIFICIAL COLOURS, PRESERVATIVES AND ADDITIVES?
Preservatives have been used to extend the shelf life of the product, thus facilitating its distribution and use. Ownat replaces artificial preservatives with natural preservatives, extracted from vegetable oils and plants.
The colourants have a purely aesthetic function, without any nutritional value. That is why we have totally eliminated them from Ownat formulations.
Our recipes do not include any artificial additives that do not provide nutritional or functional value to the product.
HOW DO WE MAKE OUR KIBBLES?
All our recipes are our own and exclusive. They are developed by our R&D team, consisting of veterinarians and nutritionists who take into account all the needs of dogs and cats according to the stage of their life, their size and their possible special needs.
Each of the varieties or formulas is cooked in our own facilities with the most modern and respectful technology on the market. In this way, we retain the maximum proportion of original nutrients and optimize their ease of digestion.
In addition, we developed our Ownat Ultra range with our exclusive Slow Cooking process, which allows us to cook all the ingredients very slowly and at a low temperature in their own juice and in limited production batches to retain the highest nutritional quality and make them more easily digestible.
